Jamie Levine Unit 1 Exam Topic

Convergence - Multiple platforms of media used for a product  GRACE - Gender race audience class ethnicity - acronym for audience demographics  Distribution - How a piece of media is sold though a number of platforms  Below the line advertising  -  When media is advertised / distributed through the use of media such as leaflets, posters etc.  Time shifting - When a show is being replayed at a different time e.g an hour after its been shown  Active audience - Audiences are able to interpret and have their own opinions of media texts / pieces and seek their own gratification  Passive audience - Accept the message that is being portrayed through the media text and don't have an opinion over it. The Uses and Gratifications theory (Blumler and Katz) They eat  P ersonal identity I nformation E ntertainment  S ocial interaction/integration   ^ Only relevant to an ACTIVE AUDIEN...

1a) Explain the term ‘social grade’ in the context of identifying target audiences. (2) Social grade is a way of categorising a group of people / individuals. The social grade is called ABC1. This social grade is used to target audiences for products designs and pieces of media 1b) Explain  two  interpretations that could be made about the demographics of large TV screen ownership. (4) The demographics of large tv ownership could be a significant difference in terms of age. This could be as middle aged people will have good jobs and therefore have disposable income which means they can afford a large tv screen. A social grade of ABC1 will be very likely to be able to afford a large tv screen as the higher social grade tells us that the individual is able to afford much higher class items. 2a)  Explain  two  ways that the data on the NRS infographics might be used or interpreted or applied by magazine and e-zine...

Traditional advertising - promoting media through older standards e.g TV radio etc Digital Advertising - A modern way of advertising media through things such as Social media  Consume - How an individual will read and take on a piece of media  Technological Convergence Allows audiences to access media content from multiple platforms on one device. Combining of information and communication. Black box Is a device that supplies us with all of our informational and media requirements e.g. a smartphone What is Web 2.0?  The dot.com boom (1998-2001) was a huge rise in the number of internet based companies. There was then a shift from Web 1.0 to Web 2.0  It was the possibility of 'staying' online and interacting online which really changed things. Web 2.0 sites allow users to interact and collaborate with each other in a social media dialogue as  creates of user-generated content. My technological timeline: 2006 - My uncle gave me h...

Mainstream - an audience that consumes a product that appeals to a wide range of groups and cultures. Niche - the audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile. Mainstream Britain's got talent Teleshopping Doctor Who Niche Fishing magazine Classical magazine Gardening channel Narrowcasting - Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences. Time-shifting - When a programme is stored to be viewed after the live broadcasting such as ITV and ITV +1 or a programme omnibus. BARB data BARB stands for Broadcasters' Audience Research Board. They collate viewing figures for all of the major UK broadcasters such as BBC, ITV and Sky.  Demographics - where media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, class, education. (hobbies and...

.The BBC is funded  75% by the public and that 75% comes from the license fee . ITV is funded by advertisements whereas BBC has no ad breaks 25% comes from merchandise so doctor who is BBC published so Doctor who merch goes to them. BBC  .The BBC is funded  75% by the public and that 75% comes from the license fee . ITV is funded by advertisements whereas BBC has no ad breaks 25% comes from merchandise so doctor who is BBC published so Doctor who merch goes to them. 75% Licence fee (£154)  25% Publications e.g doctor who merchandise     BBC has more news and reality / Documentaries and politics. Reflective of society. The BBC are not allowed to advertise any products on their television shows - which is why products are referred to as other names e.g Marmite is known as 'yeast extract' ITV 100% Funded through advertisements + product placement + sponsorships  ITV has more gossip / r...