Jamie Levine Unit 1 Exam Topic

A) Explain what the term 'Readership' means (2)  The term Readership, is the target audience that is viewing a piece of media, this includes magazines and newspapers for example. The readership of media is determined through the gender, race, age, class and ethnicity of the audience.  B) Analyse the data about 'The Sun' and 'Daily mail' newspapers describe two differences in terms of target audience.  When comparing the sun and the daily mail, we can see that the readership of audiences from the ages of 15-34 shows that The Sun appeals to this age group significantly more than the daily mail does. We can see this from the % of readers of this age group being 7.3% for The Sun and only 2.8 for the daily mail. The readership is likely more appealing for younger audiences as the sun is focused more heavily on casual news such as celebrities, gossip and sports, where the daily mail is more sophisticated in its language and topics. Another point we can identify is tha...

2 Types of newspapers Tabloid = less serious content such as sports, celebrities and interesting stories.  Broadsheet = Serious content such as politics The Independent  As of 2010, The Independent came under the ownership of Alexander Lebedev  Now the independent is only online, only published in digital format.  The sun Owned by News UK, who, in turn, are part of the American mass media conglomerate, news Corp.  Rupert Murdoch is the executive Chairman  Previously owned The News of the world prior to the phone hacking scandal.  News Corp owns News UK who owns The Sun, The Times and The Sunday Times.  Marketing and Distribution  The Independent  The last printed edition of The independent was published on Saturday march 2016, leaving only its digital editions. The I was also launched as a competitor for free papers. Originally a sister newspaper to The Independent, it cost only 20p when first published...

Who is the target audience for Kerrang!  GRACE Typically the target audience for kerrang would be late teenagers and adults from the ages of 18-30+  The NRS Social Grade for Kerrang! will be C1,C2 and not as much but still B  Market  Possibilities -  The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off Gap in the market - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand.  . Kerrang! own 22% of the Market. Demographics  The target age of Kerrang! is 15-24 years old. Giving a mean age of 19.5 years old The gender ratio is fairly equal. Surprisingly showing 41% of the audience is female. The other 59% male. The audience of kerrang! ranges from around 15-65+, which is a very broad audience of over 50 years.  Kerrang! targets the...

Q Magazine front page  Masthead - The Big title of the magazine ( Stands out and is recognisable)  Fonts - very similar fonts styles however still different. 3-4 styles of font.  Colour scheme -  Blue red white grey his clothing matches the background and colour scheme  Slogan - "The worlds greatest music magazine"  Cover lines, Bylines & Feature articles. - The big font style looks like a signature in the front cover. (Its like your getting your own signed copy of Q magazine)  Mid shot / close ups typically used within main images. First thing the consumer looks at. The guitar is also really recognisable and famous.  Z pattern is where the cover lines work around the main image to create a z like form.  Puffs  Barcode Date by the barcode  Issue date near the barcode as well  Publisher located with the bar code as well as the website  Skyline - to inform people about contents and dates.  M...

Niche - A specialty or specific. Such as a specific genre such as hard rock Mass - A wider audience Conglomerate Time Shifting - On Demand allows for something to be played later on rather than when it is showed live.  Escapism - Form of uses and gratifications thats used to escape reality.  The target audience of kerning is predominantly of 18-35  Ownership As of April 2017, Kerning! Magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly mixmag media (publishers of dance magazine mixmag) Wasted Talent owns - Kerrang! Magazine, Kerrang! Website, K1 Music Awards.  Wasted talent also bought style magazine, the face, with the intention of bringing it back into publication Jerry Perkins on mixmag media on kerrang! Magazine:  Bauer Media will retain the rights in the UK and Europe "To continue broadcasting kerning! Radio and Kerning! TV"  Important to keep ...

Levi Strauss Theory - That narrative tensions can be as simple as a conflict such as Black vs White or Rich vs Poor.  Juxtaposition - When your placing one object next to another to create meaning.  Four propp character types - Hero, Villain, Prize, Dispatcher  Rick Altman's genre & audience pleasures - Emotional Pleasure, Visceral  Pleasure, Intellectual Pleasure  4 Micro features when textually analysing - Sound, Editing, Camera, miss en scene  Frozen - Main stream (Younger audiences of 6-20 and secondary of 40-50)  Box Offie  Budget $150,000,000 (Estimated) Opening Weekend USA: $243,390,000 November 2013, Limited Release Opening Weekend UK: £4.7 Million  Gross USA: $400,738,009 Cumulative worldwide Gross: $1,276,480,335 Get out - Niche  (18-40 Middle aged audiences African American people as well as minorities of ethnic groups)  Budget: $4-5 Million Cumulative Worldwide gross: $255.5 Million...