Film Audiences

Levi Strauss Theory - That narrative tensions can be as simple as a conflict such as Black vs White or Rich vs Poor. 

Juxtaposition - When your placing one object next to another to create meaning. 

Four propp character types - Hero, Villain, Prize, Dispatcher 

Rick Altman's genre & audience pleasures - Emotional Pleasure, Visceral Pleasure, Intellectual Pleasure 

4 Micro features when textually analysing - Sound, Editing, Camera, miss en scene 

Frozen - Main stream (Younger audiences of 6-20 and secondary of 40-50) 

Box Offie 

Budget $150,000,000 (Estimated)

Opening Weekend USA: $243,390,000 November 2013, Limited Release

Opening Weekend UK: £4.7 Million 

Gross USA: $400,738,009

Cumulative worldwide Gross: $1,276,480,335

Get out - Niche  (18-40 Middle aged audiences African American people as well as minorities of ethnic groups) 

Budget: $4-5 Million

Cumulative Worldwide gross: $255.5 Million 

Which companies Does Disney Own? 

ABC

ESPN (80% stake)

Touchstone Pictures

Marvel

Lucasfilm

A&E (50% equity holding with Hearst Corporation)

The History Channel (50% equity holding with Hearst Corporation)

Lifetime (50% equity holding with Hearst Corporation)

Pixar

Hollywood Records

Vice Media (10% stake)

Core Publishing

Brands and film franchises they own: 

Star Wars

The Muppets

The Marvel Cinematic Universe (but not the X-Men — yet!)

Disney Princesses/Princes (such as characters from Cinderella, Mulan, Frozen, Aladdin, and The Lion King)

The Chronicles of Narnia Franchise

The Pirates of the Caribbean Franchise

Pixar Films (such as Toy Story, The Incredibles, and Cars)

The Winnie the Pooh Franchise

The Indiana Jones Franchise

Grey’s Anatomy(and other popular ABC shows)

Frozen

Opening Weekend UK: £4.7 Million 

The Lowest Frozen ratings came from males under 18 

The highest ratings for Frozen came from females ages 18 - 29 

Why do Disney films tend to appeal to adults and children alike?

Because parents tend to be the ones who are taking their children to the films therefore you need content for parents to watch such as adult humour so they enjoy it. 

81% Of the Frozen Audience composed of families. 

20% Of the audience were non-families (Thats $18 million in ticket sales)

Toy Story 3's non-family audience was 40% 17 to 24 year olds. 

Animated and young adult films offer a simple, pure form of escapism (Uses and Gratification theory) 

There is no moral ambiguity or uncertain endings; good will prevail. 

Film Classification: 

. Decided by the BBFC.

. Films require a classification to be granted cinema or DVD release.

. Strict requirements for each classification.

Age ratings of the BBFC:

U - Suitable for all

PG - Parental Guidance 

12A - Cinema release suitable for 12 years and over 

12 - Video release suitable for 12 years and over 

15 - Suitable for only 15 years and over 

18 - Suitable only for adults 

R18 - Adult works for licensed premises only.

Blumler and Katz  - Uses and Gratifications

An audience wants to: 

1) Be informed or educated 

2) Identify with characters of the situation in the media environment 

3) Simple environment 

4) enhance social interaction

5) escape from the stresses of daily life 

Madagascar -

Mainstream

8-20 Primary Secondary 30-50 (parents) 

The uses and gratifications theory applies as younger audiences tend to want to identify with Alex the main character or Marty the zebra for example. Also older audiences use it as a form of escapism from stresses of daily life.