Jamie Levine Unit 1 Exam Topic

Theories:  Uses and Gratification (Blumler and Katz) - Active audience  Male Gaze (Mulvey)  Hypodermic needle (Passive media affects) - Passive audience  Moral Panic (Cohen) - devils in society causing havoc. Desensitisation  Gauntlett - Active audience   Unit 1 - Final Question  Theories that suggests media affect audiences:   Hypodermic needle Theory - people passively consume media Cohen - Moral panics Desensitisation  Laura Mulvey (male gaze)  Anderson (Media violence on youth)  Theories that argue it does not affect audiences:   Gauntlett (Media effects is outdated) - Counter argument  Uses and gratifications - Counter argument  Media effects model?  The model sometimes referred to as theory concerns how media can affect society/ individuals and vice versa.  There are very negative implications of this model, but you will also learn some counter arguments. Other notable examples (Bulgar case):...

Ownership  Publisher and Owner - Activision for Call Of Duty  Developer - Infinity Ward, Treyarch, Sledgehammer Games  They develop games on a rotational basis though Treyarch generally develops the Black ops series.  Franchising Activision also franchises the Call of Duty brand to a number of different companies.  Merchandise such as action figures, comic books and games are sold by other people but a portion of the money goes back to Activision.  Marketing and Distribution  For this year’s CoD title “WWII,” Activision is placing more focus on billboards rather than popular digital platforms. This is because the first three CoDtitles were set in WWII, and news had already leaked that the new game would be set in the same time period. Billboards also make fans feel more physically connected and involved on the ground with the CoD community, Harvey said. While Harvey declined to give out m...

What types of research might you conduct in order to gain information about its potential content? -Viewing figures (BARB) -Audience research -Market research -Questionnaires -Primary & Secondary research Primary research:  Getting information yourself e.g. questionnaires. Secondary research:  Find information e.g. internet searches, books. Qualitative:   Typically descriptive, in-depth data used to find out how people think about given products. Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc. This type of questioning is typically open-ended. Quantitative:  Data that can be measured numerically (e.g. the number of people who watch a given television show). Closed questions, typically in the yes/no tick-this-box form of response. These can easily be transformed into graphs. One common example is the  Likert Scale -a sliding scale enabling interviewees to rate their responses fr...

Ways of listening to radio  FM / AM  DAB  APP  Website     TV  Ownership  Advertising  Above the line advertising - advertising everyone can see and appeal to  Hearts website:  How is sponsorship used across the website?   Pampers advertisement is sponsored and shown on the heart website as it gives a clear idea of the target audience  Apple are sponsored and you can get Apple Music on Heart.  How can listeners access the station?   AM, FM, APP, TV, Website  Which aspects of the website appeal to the target audience?  Mainly aimed at housewives of a particular age.  Sainsbury's  advertisement on the site as middle aged women go to Sainsbury's for food.  Amanda Holdon advertised on the website linking to other channels and shows.  Most of the prime times that people listen to radios are the morning school run and home time run.  Textual Analysis  Jingles are e...