Heart FM Radio

Ways of listening to radio 

FM / AM 

DAB 

APP 

Website   

TV 

Ownership 

Advertising 

Above the line advertising - advertising everyone can see and appeal to 

Hearts website: 

How is sponsorship used across the website? 

Pampers advertisement is sponsored and shown on the heart website as it gives a clear idea of the target audience 

Apple are sponsored and you can get Apple Music on Heart. 

How can listeners access the station? 

AM, FM, APP, TV, Website 

Which aspects of the website appeal to the target audience? 

Mainly aimed at housewives of a particular age.  Sainsbury's  advertisement on the site as middle aged women go to Sainsbury's for food. 

Amanda Holdon advertised on the website linking to other channels and shows. 

Most of the prime times that people listen to radios are the morning school run and home time run. 

Textual Analysis 

Jingles are effective because they are upbeat and help you get on with the day in the morning. 

Key Terms

Mode of address

The way in which a media product speaks to, or attracts, its audience.

Sound motif

A sound effect or combination of sound effects associated with a particular setting, situation, character or idea. (such as when the news comes on you hear a serious sound) 

Ident

A short piece of audio or audio-visual content produced by radio or television stations to identify themselves on air.

Textual Analysis 

RAJAR and Audienes 

Analysing the infographic

The infographic here is presenting the percentage of adults that listen to Live Radio via Smartphone or Tablet. 

27% Of adults 15+ claim to have listened to Radio at least once per month. 

Here we see that the majority of 15-24 year olds predominantly use smartphones to listen to live radio. 

All adults listen more than just 25+ year olds as well. 

Exam Sample Question 

One reason the listenership has dropped is because since 1999 the world has made immense technological advances and because of this there is now a wide range of other sources of information to use other than Radio through the internet and Web 2.0 allowing music to be streamed globally. Therefore people have drifted away from mainstream radio.

One other reason listenership has dropped is because Radios are very mainstream, younger audiences will tend to use the internet to find their niche of music and listen to this instead, also because of DAB anyone can come along and create a radio station and stream music. This caused mainstream radio to face a decrease due to people wanting to listen to their specific music. 

Regulation