What types of research might you conduct in order to gain information about its potential content?
-Viewing figures (BARB)
-Audience research
-Market research
-Questionnaires
-Primary & Secondary research
Primary research: Getting information yourself e.g. questionnaires.
Secondary research: Find information e.g. internet searches, books.
Qualitative: Typically descriptive, in-depth data used to find out how people think about given products. Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc.
This type of questioning is typically open-ended.
Quantitative: Data that can be measured numerically (e.g. the number of people who watch a given television show). Closed questions, typically in the yes/no tick-this-box form of response.
These can easily be transformed into graphs.
One common example is the Likert Scale-a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'.
Focus group: A group assembled to talk about a product before it is launched.
Questionnaire
Quantitative questions:
Qualitative questions:
1. What was the last talent show you watched?
BGT
BGT
X-FACTOR
X-FACTOR
THE VOICE
2. What's your favourite type of talent show?
Singing x3
Dancing x2
3. How old are you when you first started watching talent shows?
11
6
13
8
16
4. Do you watch talent shows live or on catch up?
Live x3
Catch-up x2
5. Do watch talent shows alone or with people?
Alone
With people x4
One advantage of focus groups is that a live prototype can be shown and the candidates can ask questions about the product. One disadvantage of focus groups is that the people in the sessions will conform to the result every time and the people will all give the same answer.
-Viewing figures (BARB)
-Audience research
-Market research
-Questionnaires
-Primary & Secondary research
Primary research: Getting information yourself e.g. questionnaires.
Secondary research: Find information e.g. internet searches, books.
Qualitative: Typically descriptive, in-depth data used to find out how people think about given products. Questions that allow people to write extended responses. This type of data can be used to identify likes and dislikes, trends etc.
This type of questioning is typically open-ended.
Quantitative: Data that can be measured numerically (e.g. the number of people who watch a given television show). Closed questions, typically in the yes/no tick-this-box form of response.
These can easily be transformed into graphs.
One common example is the Likert Scale-a sliding scale enabling interviewees to rate their responses from, for example, 'strongly agree' to 'strongly disagree'.
Focus group: A group assembled to talk about a product before it is launched.
Questionnaire
Quantitative questions:
- Do you like talent shows? Yes III /No II
- What gender do you identify by? Male II /Male III
- What do you like most about talent shows? Singing I /Dancing I /Results III
- Do you like audience interaction? Yes IIIII /No
- Have you ever been to a talent show live? Yes II /No III
- What's your favourite talent show on TV? BGT IIII /X-Factor I /TheVoice
- How old are you? 11-18 IIII /20-30 I /30-40
- If you were in a talent show what act would you do? Singing II /Dancing II /Magic I
- If you could perform in talent show would you? Yes IIII /No I
- Do you prefer daytime or nighttime talent shows? Daytime II /Nightime III
Qualitative questions:
1. What was the last talent show you watched?
BGT
BGT
X-FACTOR
X-FACTOR
THE VOICE
2. What's your favourite type of talent show?
Singing x3
Dancing x2
3. How old are you when you first started watching talent shows?
11
6
13
8
16
4. Do you watch talent shows live or on catch up?
Live x3
Catch-up x2
5. Do watch talent shows alone or with people?
Alone
With people x4
One advantage of focus groups is that a live prototype can be shown and the candidates can ask questions about the product. One disadvantage of focus groups is that the people in the sessions will conform to the result every time and the people will all give the same answer.
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