Niche - A specialty or specific. Such as a specific genre such as hard rock
Mass - A wider audience
Conglomerate
Time Shifting - On Demand allows for something to be played later on rather than when it is showed live.
Escapism - Form of uses and gratifications thats used to escape reality.
The target audience of kerning is predominantly of 18-35
Ownership
As of April 2017, Kerning! Magazine, website and music awards was sold by Bauer Media Group to Wasted Talent, formerly mixmag media (publishers of dance magazine mixmag)
Wasted Talent owns - Kerrang! Magazine, Kerrang! Website, K1 Music Awards.
Wasted talent also bought style magazine, the face, with the intention of bringing it back into publication
Jerry Perkins on mixmag media on kerrang! Magazine:
Bauer Media will retain the rights in the UK and Europe "To continue broadcasting kerning! Radio and Kerning! TV"
Important to keep Kerrang! in print "as the soul of the brand"
Moving Kerrang! from a weekly to a monthly made sense as it was a better use of editorial resources. It doesn't need to be weekly because news in this area has gone digital
Kerrang! "has been suffering" by putting a lot of its resources in "a relatively low-production, weekly print magazine in the UK"
Ownership - Bauer media group retained ownership of Kerrang! Radio, white box plus network owns Kerrang! TV.
History of ownership
1981 - Published as a one off supplement in sounds newspaper
Initially, it was launched monthly, before going fortnightly; in 1987, it went weekly. Originally owned by united newspapers
1991 - Sold to EMAP
2008 - Sold to Bauer Media
2017 - Sold to Wasted Talent
Implications
What are the implications for Kerrang! Magazine with regards to its synergy?
How is synergy promoted across its content when the brand is dispersed across different owners?
Kerrang! Advertising
By which different methods might a magazine advertise itself?
What are the key terms we have covered so far in Unit 1 and how might these be applicable to kerrang's advertising
As a title, Mixmag itself has found success by focusing on youtube. The magazine, which started life as a dance- music newsletter in the 80s, now claims to reach over 20 million fan per month across its various youtube channels. This is undoubtedly an attractive proposition for brands like Smirnoff, which have worked with the platform to garner the attention from the hard to reach millennial audience.
Refocus Kerrang's Resources on both editorial and advertiser funded video content.
Kerrang Website links to the social media, links to magazine website for subscription
118k Subscribers.
Facebook - 1.3m likes
Instagram - 418k
Twitter - 617k
Explain three ways that online technologies can be used to enhance traditional advertising methods. You must use real media products / examples to support each of your answers.
Traditional Advertising - Kerrang! (Tends to be TV and Radio)
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