2 Types of newspapers
Tabloid = less serious content such as sports, celebrities and interesting stories.
Broadsheet = Serious content such as politics
The Independent
As of 2010, The Independent came under the ownership of Alexander Lebedev
Now the independent is only online, only published in digital format.
The sun
Owned by News UK, who, in turn, are part of the American mass media conglomerate, news Corp. Rupert Murdoch is the executive Chairman
Previously owned The News of the world prior to the phone hacking scandal.
News Corp owns News UK who owns The Sun, The Times and The Sunday Times.
Marketing and Distribution
The Independent
The last printed edition of The independent was published on Saturday march 2016, leaving only its digital editions.
The I was also launched as a competitor for free papers. Originally a sister newspaper to The Independent, it cost only 20p when first published. However, it is now owned by JPIMedia.
Reception Theory
Preferred reading - This is when audiences respond to the product the way media producers want/expect them to.
Negotiated Reading - This is when a member of the audience partly agrees with part of the product e.g. Film, documentary and TV programmes
Oppositional Reading - This is when the audience are in complete disagreement with the product's message or setting.
The Sun - Tabloid (Casual / Soft News)
Sex + Celebrity
Less words
Soft News
Big text size
Brighter colour schemes
Male Gaze theory is heavily applied in this edition we are looking at as the women is sexualised.
The independent - Broadsheet (Serious / Hard News)
More serious news
Political focus
Black and white
Lots of information
Audience
The so called white van man, C2DE NRS Social Grade, male 35+ (Predominantly)
Trends in readership
What kinds of information can you extrapolate (understand) from them?
What do they tell us about trends in newspaper readership? Why do you think this is the car?
Print in digital - Why would they read online?
. Accessible (quicker)
. Save the planet (eco friendly)
. cheaper
. Digital is instant access and live
. More publicity
Sunday magazines
Supplements
Travel
Sport
Magazine
gardening
feature-led
in depth
quality
more time to read
Weekly:
News featured
Less time to read
non-exclusive
Tabloid Newspapers
Daily Mirror
The Sun
The Star
The Daily mail
Express
Broadsheet Newspapers
Independent
Guardian
Times
Telegraph
Pamco
The Publishers audience measurement company is the governing body which oversees audience measurements for the published media industry.
Information about 89% of people:
71% Of people are reached by Print platforms. Reaching the most popular platform advertised during the period April 2017 - March 2018.
From this we understand more people consumed media in print than digital.
Regulatory Bodies
Role Of IPSO
Introduced 2014, replacing the Press Complaints Commission (PCC).
They regulate the content of all press (newspaper) and magazine copy.
Examples of IPSO Regulation:
- Mail, telegraph and express published false figures about EU refugees to the UK near the Brexit vote. (2016)
- Example: Telegraph claimed 2.4 million EU refugees were coming into the UK coming into the UK between 2011-15 when actually it was it was 0.9 million.
- Every year IPSO releases figures of the worst offenders (Fake news).
- In 2015 this was News UK, they publish, The Sun, The times and the Sunday times.
- In 2017 115 offences by the Daily Mail
Explain what the term 'Readership' means
The target audience for a magazine or newspaper.
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