Kerrang! Readership

Who is the target audience for Kerrang! 

GRACE

Typically the target audience for kerrang would be late teenagers and adults from the ages of 18-30+ 

The NRS Social Grade for Kerrang! will be C1,C2 and not as much but still B 

Market Possibilities - The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin-off

Gap in the market - The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand. 

. Kerrang! own 22% of the Market.

Demographics 

The target age of Kerrang! is 15-24 years old. Giving a mean age of 19.5 years old The gender ratio is fairly equal. Surprisingly showing 41% of the audience is female. The other 59% male. The audience of kerrang! ranges from around 15-65+, which is a very broad audience of over 50 years. 

Kerrang! targets the C2, D and E profiles potentially this could be seen to have negative impacts. Targeting this profile means the audience has less disposable income meaning they are unlikely to spend £5 on the magazine which is how much an ABC1 profile would spend. 

Psychographics is the study of personality, values, opinions attitudes, interests, and lifestyles. This is important that the editorial understands what the reader wants, producing the best content possible.

NRS Social Grade