Audiences, uses and gratifications

Convergence - Multiple platforms of media used for a product 

GRACE - Gender race audience class ethnicity - acronym for audience demographics 

Distribution - How a piece of media is sold though a number of platforms 

Below the line advertising  -  When media is advertised / distributed through the use of media such as leaflets, posters etc. 

Time shifting - When a show is being replayed at a different time e.g an hour after its been shown 

Active audience - Audiences are able to interpret and have their own opinions of media texts / pieces and seek their own gratification 

Passive audience - Accept the message that is being portrayed through the media text and don't have an opinion over it.

The Uses and Gratifications theory (Blumler and Katz)

They eat 

Personal identity

Information

Entertainment 

Social interaction/integration 

^ Only relevant to an ACTIVE AUDIENCE 

Uses and Grats assumes audiences actively seeks out media to satisfy individual needs. 

Personal Identity 

. Find reinforcement for personal reasons/values

. Finding senses of behaviour

. Identify with valued others (in the media) 

. Gaining an insight into their self 

Information

. Finding about relevant events and conditions in immediate surroundings society and the word 

. Seek advice on practical matters e.g medical issues 

. Satisfying curiosity and general interest

. Learning; Self education 

. Gaining a sense of security through knowledge 

Entertainment

. Escapism, or being diverted from issues in real life

. Purely to relax

. Fill time because your bored 

. Emotional release 

. Sexual gratification 

Social interaction and integration 

. Gaining insight into circumstances of others; social empathy 

. Identifying with others and gaining a sense of belonging 

. Finding a basis for conversations and social interaction 

. Having a substitute for real life companionship 

Information - David Attenborough documentaries on wildlife really informative about how dangerous some wild life can be , listen to the news in the morning whiles I get ready for school. 

Personal Identity - Watched police interceptors to help gain an insight on what bad things can do, helped find reinforcement to not do whats wrong by law. 

Entertainment - Played lots of games online and watched youtube and Netflix 

Social interaction - Talking with friends about gaming, politics and corona virus because its scary :) 

List of ways to analyse data for talent show

Using Barb to analyse data from other talent shows and see specifically what they do that makes them unique and take influence 

Market Research to ask what people like

Questionnaire 

Secondary Research - involves, for example, internet searches, books, journals, magazines, television and newspapers, 

Primary Research  

Qualitative 

 Typically descriptive, in depth data used to find out how people thin about a given product. 

Questions that allow people to write extended responses. This the of data can be used to identify likes and dislikes trends etc. (open-ended questioning) 

Advantages - A lot more in depth, personal opinion etc

Disadvantages - Really time consuming to manage the information recieved 

Quantitative

Data that can be measured numerically (e.g. the number of people of who watch a given television show.

Closed questions, typically in the yes/no response or multiple choice response

These can easily be turned into a graph 

Advantages - 

Disadvantages - 


Likely scale - a sliding scale allowing interviewees to rate their response from things like strongly agree to neutral to strongly disagree


Methods of conducting market research

Interviews

online surveys 

Focus Group - A group assembled to talk about a product before it is launched 

advantage is immediate response and give opinion