1a)
Explain the term ‘social grade’ in the context of identifying target audiences. (2)
Social grade is a way of categorising a group of people / individuals. The social grade is called ABC1. This social grade is used to target audiences for products designs and pieces of media
1b)
Explain two interpretations that could be made about the demographics of large TV screen ownership. (4)
The demographics of large tv ownership could be a significant difference in terms of age. This could be as middle aged people will have good jobs and therefore have disposable income which means they can afford a large tv screen.
A social grade of ABC1 will be very likely to be able to afford a large tv screen as the higher social grade tells us that the individual is able to afford much higher class items.
2a)
Explain two ways that the data on the NRS infographics might be used or interpreted or
applied by magazine and e-zine producers. (4)
There are people on the NRS infographics that would rather watch programmes on demand instead of the scheduled time. This is because it is at a more convenient time for them to be able to watch the show and therefore they don't have to rush their day and plan it around the show.
TV audiences watching programmes at different times to traditional scheduling models which shows difference. A business might use this information to then see which majority of individuals watch at a set time and therefore using this NRS social grade infographic reevaluate their timings.
2b)
Access to any piece of media and online context meaning that they can watch and read whatever and whenever they want
People are living increasingly busy lives which means that it is really hard for them to be able to watch the shows live on TV therefore having demand TV means they can still watch programmes and enjoy it to the fullest.
The great thing about technology is that it is portable therefore people can watch TV shows and online series anywhere else that isn't at home.
applied by magazine and e-zine producers. (4)
There are people on the NRS infographics that would rather watch programmes on demand instead of the scheduled time. This is because it is at a more convenient time for them to be able to watch the show and therefore they don't have to rush their day and plan it around the show.
TV audiences watching programmes at different times to traditional scheduling models which shows difference. A business might use this information to then see which majority of individuals watch at a set time and therefore using this NRS social grade infographic reevaluate their timings.
2b)
Access to any piece of media and online context meaning that they can watch and read whatever and whenever they want
People are living increasingly busy lives which means that it is really hard for them to be able to watch the shows live on TV therefore having demand TV means they can still watch programmes and enjoy it to the fullest.
The great thing about technology is that it is portable therefore people can watch TV shows and online series anywhere else that isn't at home.
2a) This will need more detail as it is a 4 mark question - 2 marks for each point given. It asks for an explanation, so you will need to expand.
ReplyDeleteOther questions have been answered well!
Miss C
Ive made the changes to question 2a and that should be everything done!
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