.The BBC is funded 75% by the public and that 75% comes from the license fee
. ITV is funded by advertisements whereas BBC has no ad breaks 25% comes from merchandise so doctor who is BBC published so Doctor who merch goes to them.
BBC
.The BBC is funded 75% by the public and that 75% comes from the license fee
. ITV is funded by advertisements whereas BBC has no ad breaks 25% comes from merchandise so doctor who is BBC published so Doctor who merch goes to them.
75% Licence fee (£154)
25% Publications e.g doctor who merchandise
BBC has more news and reality / Documentaries and politics. Reflective of society.
The BBC are not allowed to advertise any products on their television shows - which is why products are referred to as other names e.g Marmite is known as 'yeast extract'
ITV
100% Funded through advertisements + product placement + sponsorships
ITV has more gossip / reality programmes.
Aren't any real differences in the way you can consume either of these stations.
ITV are allowed to use sponsorships to advertise and make money.
PSB (Public Service Broadcasting)
. PSB means that the programmes are made for the public. There are no advertisements. THEREFORE, the BBC is an example of a PSB
. PSB's generally transmit programming that aims to improve society by informing the viewers
. PSB also strives to entertain viewers.
Golden Rules
Programmes must reflect the diversity of the UK.
Programmes must be distinctive, original and not copies/ rebroadcasts of American TV shows.
Programmes must inform viewers.
Remit --> The responsibility of the programme to uphold
To, Inform educate and entertain! ^
^ To also reflect the UK its cultures and values to its worlds.
Explain how a public service company operates differently to a commercial company. Use an example to support your answer. (4)
A Public service broadcast is what is made for the public. This means there are no advertisements and that the funding is 75% from the public Tv licences and 25% from merchandise. An example of this is the BBC who broadcast a wide range of shows mostly around politics and documentaries. Compared to ITV which has the use of advertisements, product placements and sponsorships and therefore ITV is an example of a commercial company who also broadcast shows such as Reality and gossip shows.
Structure of the BBC
The BBC is a cross-media organisation - one of the largest in Europe. This means it is vertically and horizontally integrated
. Vertical integration - In which a company controls the production of a product (Pre production, post production, distribution and exchange)
. Horizontal Integration - A media company has a number of subsidiary companies that are used to support the marketing of its products
. Together they make up a cross media organisation
Vertical integration - Production -> Distribution -> Consumption
Horizontal integration Online and social media -> Print media and print advertising -> Distribution -> TV channels -> Merchandising.
CASE STUDY - DOCTOR WHO
BBC's website
Demonstrates how horizontal integration can be used
As part of the main BBC page they can advertise their own shows and if you click on best of BBC I player it takes you to a page where you can view all the doctor who episodes and seasons from the past to advertise fully.
The use of features such as Fun and Games, monsters, characters, gallery makes the website interesting and interactive with fans. Creates a wide audience of interest for the show.
Synergy
Companies that are both vertically and horizontally integrated are able to create synergy across their output.
This means they are able to promote their output - for example, Doctor Who - in an efficient and profitable manner, whilst at the same time creating a recognisable brand
Online and social media services - Through the BBC Website and Twitter feed
Print media and print advertising - Through the radio Times magazine publication as well as Doctor who magazine.
Distribution
TV Channels - Shows advertised across different channels (BBC1,2,3,4)
Merchandising - A wide range of Doctor Who merchandise available to purchase.
BritBox - Collaboration between BBC and ITV
ITV
How does the output differ from BBC to ITV -
Advertising in commercial television is what is funding them
Launched 1955 it is the oldest commercial network in the uk
It was established in order to provide competition to BBC television established 1932
Currently enjoys: 47.6% largest share of the uk TV advertising market
21.7% share of viewing for the ITV Family in 2017
21 million registered users of the ITV Hub
Commercial TV
The aim of commercial stations is to provide popular shows that attract an audience - therefore leading to higher prices when advertising is sold.
All commercial terrestrial stations are funded by advertising.
Marketing and Distribution
Advertising - Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placement.
Traditional Advertising - Paid promotional media such as:
. Adverts on print magazines
. Flyers
. Postes
. Billboards
. Radio
. Print based
. Sponsorship
. TV
. Photoshoot
Digital Advertising
. Social media
. Webpage advertising
. Sponsorship
. Video Ads
. Emails
. Search Engine Marketing
. Display Ads
Above the line advertising
Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet.
Advantage - Everyone sees it
Disadvantage - Really expensive
Below the line advertising
The distribution of pamphlets, stickers, promotions etc. At the point of sale.
For example social media can be used as a digital as you spread online info and for traditional you can use leaflets and give them out at concerts.
Distribution
1) How a product or brand reaches an audience (Web, television, cinema etc).
2) Its marketing and promotion
1) List of media I consume
Social media - Twitter Instagram snapchat Discord Reddit - These forms of media were advertised by using below the line advertising. For me personally I joined most of the social media pages because other people were talking about it and therefore it became relevant in my life. Its a free page that I don't have to pay for however uses advertisements to be able to make money off the social media pages.
Films - Horror drama etc. - I use these forms of media through family recommendation, my family have made suggestions for me to watch the film and then I would enjoy it most of the time. In some situations it costs money to watch but in the situations it doesn't the way the film gets funding is through the end credits where it shows sponsors.
Video games - I use these forms of media very often and on average everyday. The way I found out about games was through my sister buying me an xbox for my birthday. The way
Youtube - Youtube I use almost every day and is a form of media which is very enjoyable. This was advertised through people uploading videos and recommending it to others. You can access youtube from multiple platforms such as social media. If you want you can buy youtube premium which allows you to have exclusive access to unique videos, however its not really worth it overall.
. ITV is funded by advertisements whereas BBC has no ad breaks 25% comes from merchandise so doctor who is BBC published so Doctor who merch goes to them.
BBC
.The BBC is funded 75% by the public and that 75% comes from the license fee
. ITV is funded by advertisements whereas BBC has no ad breaks 25% comes from merchandise so doctor who is BBC published so Doctor who merch goes to them.
75% Licence fee (£154)
25% Publications e.g doctor who merchandise
BBC has more news and reality / Documentaries and politics. Reflective of society.
The BBC are not allowed to advertise any products on their television shows - which is why products are referred to as other names e.g Marmite is known as 'yeast extract'
ITV
100% Funded through advertisements + product placement + sponsorships
ITV has more gossip / reality programmes.
Aren't any real differences in the way you can consume either of these stations.
ITV are allowed to use sponsorships to advertise and make money.
PSB (Public Service Broadcasting)
. PSB means that the programmes are made for the public. There are no advertisements. THEREFORE, the BBC is an example of a PSB
. PSB's generally transmit programming that aims to improve society by informing the viewers
. PSB also strives to entertain viewers.
Golden Rules
Programmes must reflect the diversity of the UK.
Programmes must be distinctive, original and not copies/ rebroadcasts of American TV shows.
Programmes must inform viewers.
Remit --> The responsibility of the programme to uphold
To, Inform educate and entertain! ^
^ To also reflect the UK its cultures and values to its worlds.
Explain how a public service company operates differently to a commercial company. Use an example to support your answer. (4)
A Public service broadcast is what is made for the public. This means there are no advertisements and that the funding is 75% from the public Tv licences and 25% from merchandise. An example of this is the BBC who broadcast a wide range of shows mostly around politics and documentaries. Compared to ITV which has the use of advertisements, product placements and sponsorships and therefore ITV is an example of a commercial company who also broadcast shows such as Reality and gossip shows.
Structure of the BBC
The BBC is a cross-media organisation - one of the largest in Europe. This means it is vertically and horizontally integrated
. Vertical integration - In which a company controls the production of a product (Pre production, post production, distribution and exchange)
. Horizontal Integration - A media company has a number of subsidiary companies that are used to support the marketing of its products
. Together they make up a cross media organisation
Vertical integration - Production -> Distribution -> Consumption
Horizontal integration Online and social media -> Print media and print advertising -> Distribution -> TV channels -> Merchandising.
CASE STUDY - DOCTOR WHO
BBC's website
Demonstrates how horizontal integration can be used
As part of the main BBC page they can advertise their own shows and if you click on best of BBC I player it takes you to a page where you can view all the doctor who episodes and seasons from the past to advertise fully.
The use of features such as Fun and Games, monsters, characters, gallery makes the website interesting and interactive with fans. Creates a wide audience of interest for the show.
Synergy
Companies that are both vertically and horizontally integrated are able to create synergy across their output.
This means they are able to promote their output - for example, Doctor Who - in an efficient and profitable manner, whilst at the same time creating a recognisable brand
Online and social media services - Through the BBC Website and Twitter feed
Print media and print advertising - Through the radio Times magazine publication as well as Doctor who magazine.
Distribution
TV Channels - Shows advertised across different channels (BBC1,2,3,4)
Merchandising - A wide range of Doctor Who merchandise available to purchase.
BritBox - Collaboration between BBC and ITV
ITV
How does the output differ from BBC to ITV -
Advertising in commercial television is what is funding them
Launched 1955 it is the oldest commercial network in the uk
It was established in order to provide competition to BBC television established 1932
Currently enjoys: 47.6% largest share of the uk TV advertising market
21.7% share of viewing for the ITV Family in 2017
21 million registered users of the ITV Hub
Commercial TV
The aim of commercial stations is to provide popular shows that attract an audience - therefore leading to higher prices when advertising is sold.
All commercial terrestrial stations are funded by advertising.
Marketing and Distribution
Advertising - Payments from brands in return for the placement of promotional material on pages or during production - could be in the form of commercial breaks, or via product placement.
Traditional Advertising - Paid promotional media such as:
. Adverts on print magazines
. Flyers
. Postes
. Billboards
. Radio
. Print based
. Sponsorship
. TV
. Photoshoot
Digital Advertising
. Social media
. Webpage advertising
. Sponsorship
. Video Ads
. Emails
. Search Engine Marketing
. Display Ads
Above the line advertising
Where mass media is used to promote brands. These include conventional media such as television and radio advertising, print and the internet.
Advantage - Everyone sees it
Disadvantage - Really expensive
Below the line advertising
The distribution of pamphlets, stickers, promotions etc. At the point of sale.
For example social media can be used as a digital as you spread online info and for traditional you can use leaflets and give them out at concerts.
Distribution
1) How a product or brand reaches an audience (Web, television, cinema etc).
2) Its marketing and promotion
1) List of media I consume
Social media - Twitter Instagram snapchat Discord Reddit - These forms of media were advertised by using below the line advertising. For me personally I joined most of the social media pages because other people were talking about it and therefore it became relevant in my life. Its a free page that I don't have to pay for however uses advertisements to be able to make money off the social media pages.
Films - Horror drama etc. - I use these forms of media through family recommendation, my family have made suggestions for me to watch the film and then I would enjoy it most of the time. In some situations it costs money to watch but in the situations it doesn't the way the film gets funding is through the end credits where it shows sponsors.
Video games - I use these forms of media very often and on average everyday. The way I found out about games was through my sister buying me an xbox for my birthday. The way
Youtube - Youtube I use almost every day and is a form of media which is very enjoyable. This was advertised through people uploading videos and recommending it to others. You can access youtube from multiple platforms such as social media. If you want you can buy youtube premium which allows you to have exclusive access to unique videos, however its not really worth it overall.
Excellent notes, Jamie - very thorough.
ReplyDeleteMr Boon
Under the advertising section - for 'list of media I consume' - add notes to explain how these forms of media were advertised and distributed, and whether you have to pay for them. For example, for YouTube, explain how you access it, the fact that it's free, but you also have the option to pay for subscription. Also, does YouTube advertise? If so, how? If not, how are people familiar with it?
ReplyDeleteI have made the changes to my list of media I consume.
ReplyDelete