Mainstream - an audience that consumes a product that appeals to a wide range of groups and cultures.
Niche - the audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile.
Mainstream
Britain's got talent
Teleshopping
Doctor Who
Niche
Fishing magazine
Classical magazine
Gardening channel
Narrowcasting - Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences.
Time-shifting - When a programme is stored to be viewed after the live broadcasting such as ITV and ITV +1 or a programme omnibus.
BARB data
BARB stands for Broadcasters' Audience Research Board. They collate viewing figures for all of the major UK broadcasters such as BBC, ITV and Sky.
Demographics - where media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, class, education. (hobbies and interests as well as lifestyle choices somewhat as well).
Psychographics - Profiling of audiences based on personal beliefs, values, interests and lifestyle.
NRS Social Grades
From the looks of this infographic, we can establish multiple facts. For example, in Q4 of 2013, tablets made a significant rise up to where they peeked at a total device access of 44.54 Million individuals accessing tablets in Q3 of 2017.
Games consoles have made a slow overall decrease in device access from Q1 of 2010 - now Of from 27.13 million devices to a total of 24.95 million. This could be because of the potential realisation that PC's are able to run games at a much faster and higher quality and therefore are on the rise in comparison to consoles which are at a fall
HD TV Has made a significant rise since Q1 of 2010 of 7.13 million to a whopping 47.53 at peak in Q4 of 2018 however currently sits at 47.08 million. This could be because of the massive rise of Channels available to consumers to be able to watch as well as programmes.
There is 20% more men live streaming on their PC and Tablets compared to women streaming and viewing on pc and tablet. This shows which predominantly target of people watch the show being live streamed and can allow a business to analyse what they need to change to appeal to an audience which is wider.
Predominantly more people aged 55+ using live streaming softwares such as PC and Tablet, we can see this clerkly from the Infographic showing that although there are a significant people of 30% of 55+ year olds using demand we can overall see that there is about an increase of 10% of people who are of age 55+ watching live rather than on-demand. This could be as due to people being of elderly age they don't have as much activities to do therefore look forward to the events like this. This then means that people aged 55+ Are targeted at a more wider pace compared to younger people who however are still greatly looked out for.
Uses and Gratifications theory
Long tail theory:
The long tail theory suggests that, as the internet makes distribution easier - and uses reccomendation systems that allows consumers to become aware of more obscure products. Demand will shift from the most popular products at the 'head' of a demand curve - as charted on an xy axis to the aggregate.
Niche - the audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile.
Mainstream
Britain's got talent
Teleshopping
Doctor Who
Niche
Fishing magazine
Classical magazine
Gardening channel
Narrowcasting - Aiming programmes at specific and specialist audiences as opposed to broadcasting to 'mass' audiences.
Time-shifting - When a programme is stored to be viewed after the live broadcasting such as ITV and ITV +1 or a programme omnibus.
BARB data
BARB stands for Broadcasters' Audience Research Board. They collate viewing figures for all of the major UK broadcasters such as BBC, ITV and Sky.
Demographics - where media producers study the breakdown of their target audiences based on variables in age, ethnicity, gender, class, education. (hobbies and interests as well as lifestyle choices somewhat as well).
Psychographics - Profiling of audiences based on personal beliefs, values, interests and lifestyle.
NRS Social Grades
From the looks of this infographic, we can establish multiple facts. For example, in Q4 of 2013, tablets made a significant rise up to where they peeked at a total device access of 44.54 Million individuals accessing tablets in Q3 of 2017.
Games consoles have made a slow overall decrease in device access from Q1 of 2010 - now Of from 27.13 million devices to a total of 24.95 million. This could be because of the potential realisation that PC's are able to run games at a much faster and higher quality and therefore are on the rise in comparison to consoles which are at a fall
HD TV Has made a significant rise since Q1 of 2010 of 7.13 million to a whopping 47.53 at peak in Q4 of 2018 however currently sits at 47.08 million. This could be because of the massive rise of Channels available to consumers to be able to watch as well as programmes.
There is 20% more men live streaming on their PC and Tablets compared to women streaming and viewing on pc and tablet. This shows which predominantly target of people watch the show being live streamed and can allow a business to analyse what they need to change to appeal to an audience which is wider.
Predominantly more people aged 55+ using live streaming softwares such as PC and Tablet, we can see this clerkly from the Infographic showing that although there are a significant people of 30% of 55+ year olds using demand we can overall see that there is about an increase of 10% of people who are of age 55+ watching live rather than on-demand. This could be as due to people being of elderly age they don't have as much activities to do therefore look forward to the events like this. This then means that people aged 55+ Are targeted at a more wider pace compared to younger people who however are still greatly looked out for.
Uses and Gratifications theory
Uses and gratifications
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Media consumption
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Personal identity
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Documentary about the war in Gaza.
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Information
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Watch BBC news every morning
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Entertainment
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Play GTA 5 online
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Social interaction and integration
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Star Wars
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Long tail theory:
The long tail theory suggests that, as the internet makes distribution easier - and uses reccomendation systems that allows consumers to become aware of more obscure products. Demand will shift from the most popular products at the 'head' of a demand curve - as charted on an xy axis to the aggregate.
To summarise, It allows businesses to identify profit by selling low volumes of hard to find items.
Your analysis of the first infographic is great - lots of detail; the second infographic is rather lacking, though - especially when it comes to explanation. Try to be more specific with numbers - what percentage of 55+ live stream, for example? And then try to explain why.
ReplyDeleteMr Boon
Notes of target audiences are fine.
ReplyDeleteIve changed my analysis of my second infographic. As well as this I then explained why there is 55+ elders watching so much in comparison to others.
ReplyDelete