Conglomerate - One huge company that owns smaller companies
Disney has control over the production process.
Video-on-demand
Companies can also exhibit their films via online video-on-demand services such as Netflix and youtube and Disney+
Frozen case study
A Disney animated film, it had an estimated budget of $150,000,000 and gross of $1,276,480,000
https://frozen.disney.com/video
The digital website advertises Frozen through the use of a variety of:
Advertisements.
Interactive games you can play.
showing that you can access the short films of the movie.
Disney holidays (which are overprices IMO).
How does it cross promote the productions?
Cross promotion through Disney only advertisements, their theme advertisements on their websites and social media pages therefore they appeal to their audience of little kids
Usage of Videos which interact with the target audience to want them to watch the movie more.
Social media usage
Social media accounts are also being used to interact with the audience.
Traditional Advertising
The successful campaigns for Disney's Frozen represents a successful version of an underrated for of advertising: " the false under-sell"
Disney wasn't marketing Frozen to you, they were marketing it to your youngest kids.
But those same audiences young and old, had their proverbial socks knocked off by the film. They came out of the theatre not just satisfied but telling their friends how much better it was than they were expecting.
The marketing that focused on Olaf the "comic-relief snowman" got the kids in the door and sold it to them
Disney has control over the production process.
Video-on-demand
Companies can also exhibit their films via online video-on-demand services such as Netflix and youtube and Disney+
Frozen case study
A Disney animated film, it had an estimated budget of $150,000,000 and gross of $1,276,480,000
https://frozen.disney.com/video
The digital website advertises Frozen through the use of a variety of:
Advertisements.
Interactive games you can play.
showing that you can access the short films of the movie.
Disney holidays (which are overprices IMO).
How does it cross promote the productions?
Cross promotion through Disney only advertisements, their theme advertisements on their websites and social media pages therefore they appeal to their audience of little kids
Usage of Videos which interact with the target audience to want them to watch the movie more.
Social media usage
Social media accounts are also being used to interact with the audience.
Traditional Advertising
The successful campaigns for Disney's Frozen represents a successful version of an underrated for of advertising: " the false under-sell"
Disney wasn't marketing Frozen to you, they were marketing it to your youngest kids.
But those same audiences young and old, had their proverbial socks knocked off by the film. They came out of the theatre not just satisfied but telling their friends how much better it was than they were expecting.
The marketing that focused on Olaf the "comic-relief snowman" got the kids in the door and sold it to them
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